What is Kakvi? How does it compare to Jaggery and Honey? Sugar, in and of itself, isn’t bad. Sugar, made in a factory, refined until it loses all nutrition, and then hidden (using various fake names) at the back of the pack — is bad. Because that sugar leaves you craving for more, and you can’t even make a conscious choice since you don’t know it’s in there. So, when it came to using a sugar in our Muesli range, we went to great lengths to find something that we could proudly use, and proudly declare upfront.